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Rating Change Detail - COCA-COLA FEMSA, S.A.B. DE C.V. (ADR) (KOF) - 7/2/2009
The stock was upgraded from No Interest to Some Interest on 7/2/2009 by the Price/Sales Investor Strategy based on the principles of Kenneth Fisher. The score according to this strategy rose from 50% to 80%. A full detailed analysis of KOF using this strategy is included below. For a full detailed analysis of KOF using 12 proven strategies of Wall Street Legends, take a free trial to Validea.com

Detailed Analysis of COCA-COLA FEMSA, S.A.B. DE C.V. (ADR) (KOF)

Strategy: Price/Sales Investor - Based on: Kenneth Fisher

PRICE/SALES RATIO: [PASS]

The prospective company should have a low Price/Sales ratio. Non-cyclical (non-Smokestack) companies with Price/Sales ratio between .75 and 1.5 are good values. KOF's P/S ratio of 1.12 based on trailing 12 month sales, falls within the "good values" range for non-cyclical companies and is considered attractive.

TOTAL DEBT/EQUITY RATIO: [PASS]

Less debt equals less risk according to this methodology. KOF's Debt/Equity of 37.08% is acceptable, thus passing the test.

PRICE/RESEARCH RATIO: [PASS]

This methodology considers companies in the Technology and Medical sectors to be attractive if they have low Price/Research ratios. KOF is neither a Technology nor Medical company. Therefore the Price/Research ratio is not available and, hence, not much emphasis should be placed on this particular variable.

PRELIMINARY GRADE: Some Interest in KOF At this Point
Is KOF a "Super Stock"? NO

PRICE/SALES RATIO: [FAIL]

The prospective company should have a low Price/Sales ratio. To be considered a "Super Stock", non-cyclical (non-Smokestack) companies should have Price/Sales ratios below .75. However, KOF, who has a P/S of 1.12, does not fall within the "Super Stock" range. It does fall between 0.75 and 1.5, which is considered the "good values" range for non-cyclical companies. Nonetheless, it does not pass this "Super Stock" criterion.

LONG-TERM EPS GROWTH RATE: [FAIL]

This methodology looks for companies that have an inflation adjusted EPS growth rate greater than 15%. KOF's inflation adjusted EPS growth rate of 12.15% fails the test.

FREE CASH PER SHARE: [PASS]

This methodology looks for companies that have a positive free cash per share. Companies should have enough free cash available to sustain three years of losses. This is based on the premise that companies without cash will soon be out of business. KOF's free cash per share of 2.28 passes this criterion.

THREE YEAR AVERAGE NET PROFIT MARGIN: [PASS]

This methodology looks for companies that have an average net profit margin of 5% or greater over a three year period. KOF, whose three year net profit margin averages 9.26%, passes this evaluation.

For a full detailed analysis of KOF using 12 proven strategies of Wall Street Legends,
take a free trial to Validea.com

Rating Change Detail - COCA-COLA FEMSA, S.A.B. DE C.V. (ADR) (KOF) - 7/2/2009

Detailed Analysis of COCA-COLA FEMSA, S.A.B. DE C.V. (ADR) (KOF)

Strategy: Price/Sales Investor - Based on: Kenneth Fisher