Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. It provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. It operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The CompanyG��s platform components include artificial intelligence (AI) and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.